药品是一种特殊商品，直接关系到患者的健康甚至生命安全，大多数国家对药品的生产、经销均有专项法规予以规范。但药品在市场经济的条件下，又具有一般商品的共性，为适应市场竞争，药品同一般商品一样，需要表示其不同出处或不同特别的标志--商标。对药品这种特殊商品的商标，在其选择、使用及注册保护上，不仅应符合一般商品商标的必备条件，还需要符合药品商品的特殊性。
药品商标在实质性审查中同一般商品商标一样，不得使用《商标法》规定禁用的文字或图形；不得在相同或类似商品上与申请、注册在先的商标相同或近似；不得使用缺乏显著性的文字或图形。在审查实践中，药品商标因缺乏商标显著特征而不能获准注册的明显多于其他商品商标。随着市场经济的不断发展，药品生产必将有一个大的发展，商标申请、注册数量也会越来越多。为了使我国药品商标使用迅速走上正轨，商标选择设计水平有个较大提高，希望大家对药品商标的理论进行研究。对药品商标发展战略进行探讨，为我国医药事业的发展做出贡献。

Drugs are a special commodity, is directly related to the health or safety of patients, most of the state drug production, distribution, special regulations have to be standardized. However, drugs in the market economy conditions, but also has general merchandise in common, to meet market competition, with general merchandise, like drugs need to express their different sources or different special symbol - Trademark. Pharmaceutical products for this particular trademark in its selection, use and registration of protection, should not only meet the general prerequisite for trade mark, also need to meet the special pharmaceutical products. Pharmaceutical trademarks in the substantive review, as with the general merchandise trade mark shall not use the "Trademark Law" provides the text or graphics is disabled; not in the same or similar goods and to apply, the registered trademark identical or similar earlier; not use the lack of significant text or graphics. In reviewing the practice, the drugs trade mark due to lack of significant features of trademark can not be registered trademarks of significantly more than other commodities. With the continuous development of market economy, drug production will have a big development, trademark applications, registrations will be more and more. In order to use our fast track drugs trademarks, trademark selection of design standards have improved greatly, I hope you mark the theory of drug research. Drug development strategy of the trademark to explore the development of China's pharmaceutical industry to contribute.